Evaluation Question Four

Please pause on the shots containing text in order to read them; as for conserving memory, they are only 5 seconds long.

Risk Assessment

When filming, it is important to weigh all the risks and calculate how safe it is to film in different locations. When selecting our locations we had safety in mind, however there are still some thing we must be careful of when filming. 

This photo, although not being Holly's actual attic, represents what it looks like, how much space there is and the positioning of the beams. When testing out if the location was good to film in, we placed white sheets on the back of the beams, so the beams were still visible yet the attic was turned into a white landscape. The fact the beams are still visible, and the fact George (who is around 6ft) can stand up straight without hitting his head, means that looking where you are going and being sensible will not cause any head injuries, as the beams are clearly seen. 

Also, to get to the loft there is a hatch in which you climb to using ladders, when filming, we are using the other side of the loft so there is no chance of anyone falling down the hatch and hurting themselves. For extra safety we can put a box that is stored in the attic over it, so no-one can step near it. Because it is a loft, insulation has been used around the edges, just behind the beams. Even though we are filming in the centre (roughly where the carpets are in the image) there may still be a chance that you step on the insulation, however we have thought of that; clearly informing whoever is in the loft that the insulation is there, and telling them not to go beyond a certain point. Holly and her mum use this attic all the time and no injuries have been sustained, meaning that sensibility and common sense will keep anything from happening. 

When filming anything in George's garden, sensible footwear can be worn, and as we don't plan to incorporate long shots into our music video, they can be as stable as possible, possibly running shoes or trainers. This will make sure that when dancing or simply walking round the garden, our artist can remain comfortable and also not tread on anything that may be in the garden, such as thistles, bark or insects. The same can be said for Holly's garden too, as we also plan to film some shots there. For Holly's garden stable shoes to need to be worn for the same reason, as our filming takes place near flower beds and soil, something none of us probably want on our feet. It also means she won't slip if the grass is wet, or if it suddenly starts raining, she can safely run inside. When filming, the weather may be difficult to predict, meaning we will have to set a date to film, and if the weather isn't on our side we can film the interior shots. For some of these scenes outside, because we are doing a patch-work video with different outfits and styles, a raining shot would work nicely. However, we cannot allow our artist to become too cold or wet, so the option of jeans or jumpers need to be available, choosing a different outfit for every outcome of the weather, to ensure she stays safe and doesn't get ill or catch a cold. 

Gilmorton Pavillion is another place we are thinking about filming, and have planned to film. We are using the field at the back to create purely green shots, as only trees can be found in the background. 

For this shot we will need to walk through Gilmorton to get to, however, paths are available to use along the roads, or we can walk from George's house which involves walking through a close. Either way road safety must be taken into account, crossing in appropriate places and ensuring no cars are around when doing so. When we are there shoes must be worn, like in all exterior shots. 

When filming the interior car shot, our artist will be sat in that seat, however as it's an english car, the driver wheel will be just to the left of the camera. When filming we need to make sure we choose a confident and safe driver, such as a parent, as we need to ensure that no crashes occur. The camera cannot obstruct the drivers view or movement, as the most important thing is allowing him or her to drive properly. Rosa-Leigh will be sat in the seat pictured, her hand out of the window and her hair blowing. When filming we must make sure we are in locations that allow for her hand to be out of the window, that aren't too close to road signs or hedges, making sure the shot is safe to take. We can complete this shot down either Ashby Rd. or the road from Bruntingthorpe to Gilmorton. The camera may slide on the dashboard, however someone can lean through, without disrupting the driver as there is enough room. 

Video Theories: Claude Levi-Strauss

Propp's theories of character roles are not portrayed in our video, due to one sole characters (Rosa-Leigh) being portrayed on her own. 

Levi-Strauss however can be linked to our video, as the basic world we are going back to and filming, doesn't represent the modern times, but the primitive societies Levi-Strauss said we shared elements with. 
The video's record of nature is similar to the record of nature tribes and more cultural and suburban people are used to, not the modern day businessman. 
The binary opposites mentioned in his theory can also be linked to locations and shots used. The natural close up, similar to what we see with our own eyes, contrasted with the post-modern overlaying of moving images, links the normal, conventional shots with the new, modern, digital shots, contrasting a pure form such as nature, with the advanced technology being invented today. Inside and outside society are also being explored through the various exterior and interior shots we plan to use in our video. The interior loft shots are unlike the natural, green exterior shots, making them noticeably opposite. 

Video Theories: Andrew Goodwin

We have created a star image in which the artist communicates the lyrics to the audience, by singing along and looking into the camera; breaking the fourth wall and creating a connection that entices the viewers, making her a storyteller. The voice of the singer is unique, creating a trademark for our artist, so she is recognisable and sets her apart from other artists. 

The authenticity of the performance has been created through the intimate shots and the fact when filming, our artist sung along and didn't lip sync, making the performance look credible.  As we have changed her outfits in the majority of shots, we have made the video interesting and different, meaning the audience will stay interested and possibly want to watch it a few more times, adhering to the theory of repeatability Goodwin suggested. 

Illustrate: 

The most illustrative clip used in the music video is the shot where Rosa-Leigh sings with her hands over the eyes, demonstrating the lyrics she is singing. 

Amplify: 

Nature is used constantly throughout the video, "drumming this into our vision". A vintage effect that matches the tone and subtle lyrics is also used in the video. 

Disjuncture: 

The lyrics of the song are slightly negative; not making a lot of sense and demonstrating the confusion of a disordered mind, however the melody and beat of the song have happy connotations that make the audience want to dance and hum/sing along. We have focused our video on the happy element of the song, completing ignoring the fact the lyrics are deeper than the happy surface of the beat. The natural shots used contrast with lyrics such as 'There's a demon on the loose' but create a carefree, lighthearted atmosphere for the video. 


In post production we will edit some shots to follow the beat of the music, cutting them in time with certain drum beats, creating an interesting effect and capturing the audiences attention with a deviation from longer panning shots. 

Representations in our Music Video

Rosa-Leigh is a nice, talented girl, whose voice makes her unique, not her body. Whereas, artists in many other videos are provocative, sexualised, and adhere to the male gaze, giving themselves an audience by dressing in minimal clothing and dancing wildly. In a world where girls are seen in a more sexualised way, Rosa-Leigh is a positive role model, reflecting that not all teenagers are 'wild child’s’ and have sensible careers and can be passionate about the things they love. Females need a role model to look up to, as lots of celebrities are in the media for the wrong reason, and behave badly in their music videos, just so it catches people's attention. Rosa-Leigh will be different and more like the artists Lana Del Rey and Ellie Goulding, as they seen as strong female artists that don't appeal to their audience for minimal clothes and wild dancing.

The fact we are basing our video on the natural world, using exterior shots that compliment Rosa-Leigh's natural beauty, shows nature in a good light, as the positive atmosphere that stems from sunlight, trees and greenery, influences the audience to react with feelings of being happy. Instead of using a setting that portrays nature in a bad light, or emphasises the modern world of man-made structures and buildings, we have chosen to show people the natural world through exterior shots, displaying trees, mountains, the sky etc.

The two groups we are appealing to are the Indie Scenesters and the Young Alts. Because we are targeting our video at these tribes, means they will be able to relate to her music and her appearance, as Rosa-Leigh adopts a fashion like the ones they follow. Her almost vintage look, love of jeans and jumpers and shopping in the same shops they do to buy clothes.  The way the tribes react to the video will define how people look at them, as if they don't like the vintage, home-made, natural aspects then they can be seen as uncaring about the world and the environment, spreading negativity about them and not adhering to the stereotypes of their tribe; possible puttingpressure on them to comply to the things they are supposed to like, such as Vintage fashion.  

Possible Locations

We have searched for and found our locations on Google Maps. These are possible places that can film either natural exterior shots or shots in which Rosa-Leigh is singing. 

Narborough Cycle Track 

Bruntingthorpe to Gilmorton

Ashby Rd. Leire. 

Town Thorns. Rugby.

Seefeld, Austria. 

Gilmorton, Georges Backgarden.

Various Locations and Styling

This video contains various locations and outfits that don't conform to the continuity convention often found in performance videos. However, this video features the artist singing in both exterior and interior shots, with different clothing, make-up and hair styles; something that is simple to do, yet makes the video interesting to watch. We can use this idea within our video as we like the idea of quirky shots (feedback from our audience survey also suggested we used quirky shots) as it makes the video more enjoyable to watch.

Intro Text

These videos have the song title and artist displayed at the beginning of the video, something that we are keen to experiment with and include in our video also. 















Our idea is to place white handwriting style text over the top of either sky or tree shots, that will allow the words 'Rosa-Leigh' and 'Afternoon' to stand out. This is achievable on Final Cut Pro X as we can also add transitions to let the text fade in, out or slide onto the screen. 

Moodboard

-Natural Scenes
-Features a female artist
-Greenery
-Nature e.g. Butterflies, Leaves, Flowers
-Car Rides
-Cute sounds like BBC and Givers
-Birds
-Simple style
-Subtle
-Nostalgic

Media Mind Map

Experiments

• Created using the app 'Video Star' which allows you to record footage and create your own music video
• Effects can be chosen from a menu and we experimented with the mirror, duplicate frames and Kaleidoscope effects.

• For this video we filmed through a Kaleidoscope to see what the end product would be (Background Music, Youth Lagoon - Afternoon)

Sea Wolf - The Violet Hour

Possible music video song

Daughter - Human

Good exterior shots and when she's in the car; we can include these in the video. The overall video isn't as lighthearted as ours could be, however there are elements that would work well.