Music Video Pitch

Artist Comparisons

The quiet and subtle look of both Rosa-Leigh and Birdy stems from the serene expressions and the waterfall of hair. The pale clothes and minimal make-up make the two similar. Their music differs slightly as Rosa-Leigh's voice is more subdued, yet Birdy's is more pronounced. 

Ellie Goulding isn't afraid of giving a good performance, much like Rosa-Leigh. They both play the guitar and sing at the same time, however have been known to perform without their instrument to give the crowd a good time. Ellie's soft voice can sound similar to Rosa-Leigh's however, Rosa-Leigh is less mainstream, taking her music on a more alternative route.

Her look is similar to that of Lana Del Rey's, donning the more elegant and naturally beautiful style. Their music has been known to take a more sullen and repressed sound, slower songs are usually the most heartfelt and emotional. Their upbeat songs still contain an element of the slow sadness found in their other tracks. 

Moodboard

-Natural Scenes
-Features a female artist
-Greenery
-Nature e.g. Butterflies, Leaves, Flowers
-Car Rides
-Cute sounds like BBC and Givers
-Birds
-Simple style
-Subtle
-Nostalgic

Artist Profile - Biography

Rosa-Leigh

Originally from Leicester, Rosa-Leigh moved to London in order to be discovered singing and performing on the streets. After only 8 months of performing in cafe's, pubs and bistro's, Rosa-Leigh was scouted by Island Records and a year later she released her first album 'The Beauty Of Life'. Her music is soft yet energetic, matching the faint lyrics that feature in many of her songs. She is well known for both her style and songs, as she takes on a confident yet quiet persona, showing her music style through her fashion choices. After playing V Festival this year, Rosa-Leigh is doing an album tour up and down the UK, starting in December 2013 through till March 2014. Rosa-Leigh over the years has been influenced by many artists like Lana Del Rey, Birdy, Tom Odell and Jake Bugg. They have inspired some of her latest singles, and her duet with Tom Odell features on the album.    

SONG CHOICE

Youth Lagoon - Afternoon:



Lyrics: 

The TV lights the room,
Like a strobe against the wall.
I've watched all afternoon without watching at all

I'm thinking of you dear,
Every moment of the way.
I tied my hands with rope now watch you escape,
And I make no mistake.

There's a demon on the loose,
He's a head under our floor.
Cause I saw him late last night,
Knocking on my bedroom door.

I have surely saved my blood,
Popping through my body's face.
And when I speak I don't make sense,
But believe me when I see.

Why we chose the song: 

It's got a light hearted beat and the music is enjoyable to listen to, however there is a negative undertone that features in many Florence and the Machine songs. 

Florence chooses to put slightly melancholy and negative lyrics with a happy melody, to create mixed feelings within her songs, and her videos are always simple and some feature natural scenery. 

Media Mind Map

A2 Preliminary Music Video