Video Theories: Andrew Goodwin

We have created a star image in which the artist communicates the lyrics to the audience, by singing along and looking into the camera; breaking the fourth wall and creating a connection that entices the viewers, making her a storyteller. The voice of the singer is unique, creating a trademark for our artist, so she is recognisable and sets her apart from other artists. 

The authenticity of the performance has been created through the intimate shots and the fact when filming, our artist sung along and didn't lip sync, making the performance look credible.  As we have changed her outfits in the majority of shots, we have made the video interesting and different, meaning the audience will stay interested and possibly want to watch it a few more times, adhering to the theory of repeatability Goodwin suggested. 

Illustrate: 

The most illustrative clip used in the music video is the shot where Rosa-Leigh sings with her hands over the eyes, demonstrating the lyrics she is singing. 

Amplify: 

Nature is used constantly throughout the video, "drumming this into our vision". A vintage effect that matches the tone and subtle lyrics is also used in the video. 

Disjuncture: 

The lyrics of the song are slightly negative; not making a lot of sense and demonstrating the confusion of a disordered mind, however the melody and beat of the song have happy connotations that make the audience want to dance and hum/sing along. We have focused our video on the happy element of the song, completing ignoring the fact the lyrics are deeper than the happy surface of the beat. The natural shots used contrast with lyrics such as 'There's a demon on the loose' but create a carefree, lighthearted atmosphere for the video. 


In post production we will edit some shots to follow the beat of the music, cutting them in time with certain drum beats, creating an interesting effect and capturing the audiences attention with a deviation from longer panning shots. 

Representations in our Music Video

Rosa-Leigh is a nice, talented girl, whose voice makes her unique, not her body. Whereas, artists in many other videos are provocative, sexualised, and adhere to the male gaze, giving themselves an audience by dressing in minimal clothing and dancing wildly. In a world where girls are seen in a more sexualised way, Rosa-Leigh is a positive role model, reflecting that not all teenagers are 'wild child’s’ and have sensible careers and can be passionate about the things they love. Females need a role model to look up to, as lots of celebrities are in the media for the wrong reason, and behave badly in their music videos, just so it catches people's attention. Rosa-Leigh will be different and more like the artists Lana Del Rey and Ellie Goulding, as they seen as strong female artists that don't appeal to their audience for minimal clothes and wild dancing.

The fact we are basing our video on the natural world, using exterior shots that compliment Rosa-Leigh's natural beauty, shows nature in a good light, as the positive atmosphere that stems from sunlight, trees and greenery, influences the audience to react with feelings of being happy. Instead of using a setting that portrays nature in a bad light, or emphasises the modern world of man-made structures and buildings, we have chosen to show people the natural world through exterior shots, displaying trees, mountains, the sky etc.

The two groups we are appealing to are the Indie Scenesters and the Young Alts. Because we are targeting our video at these tribes, means they will be able to relate to her music and her appearance, as Rosa-Leigh adopts a fashion like the ones they follow. Her almost vintage look, love of jeans and jumpers and shopping in the same shops they do to buy clothes.  The way the tribes react to the video will define how people look at them, as if they don't like the vintage, home-made, natural aspects then they can be seen as uncaring about the world and the environment, spreading negativity about them and not adhering to the stereotypes of their tribe; possible puttingpressure on them to comply to the things they are supposed to like, such as Vintage fashion.  

Possible Locations

We have searched for and found our locations on Google Maps. These are possible places that can film either natural exterior shots or shots in which Rosa-Leigh is singing. 

Narborough Cycle Track 

Bruntingthorpe to Gilmorton

Ashby Rd. Leire. 

Town Thorns. Rugby.

Seefeld, Austria. 

Gilmorton, Georges Backgarden.

Locations for Music Video

hollygeorge1's photostream on Flickr.

Artist Influences

Various Locations and Styling

This video contains various locations and outfits that don't conform to the continuity convention often found in performance videos. However, this video features the artist singing in both exterior and interior shots, with different clothing, make-up and hair styles; something that is simple to do, yet makes the video interesting to watch. We can use this idea within our video as we like the idea of quirky shots (feedback from our audience survey also suggested we used quirky shots) as it makes the video more enjoyable to watch.

Intro Text

These videos have the song title and artist displayed at the beginning of the video, something that we are keen to experiment with and include in our video also. 















Our idea is to place white handwriting style text over the top of either sky or tree shots, that will allow the words 'Rosa-Leigh' and 'Afternoon' to stand out. This is achievable on Final Cut Pro X as we can also add transitions to let the text fade in, out or slide onto the screen.