Monday, 25 November 2013

Initial Feedback on our Music Video



We asked 25 people in our age group to fill in our short questionnaire about our draft music videos. We gave them the option of giving us feedback for the first and second draft to get a wide range of opinions and feedback. The majority of people surveyed liked our video and recognised the effort that went into producing the video, however, there were a few people who weren't part of the genre that the music video was aimed at, therefore, they didn't like the video as much.

We got lots of positive feedback about several elements of the video including the use of nature, the styling of the artist, the use of bubbles, the happy atmosphere of the video and the different effects. We acknowledge that not everyone shared these opinions however the general consensus was that these elements worked well in the video.

Comments such as "Maybe less outfit changes" have been accounted for in our research and planning as that is the style of music video we chose to create, the majority of people found her styling was interesting and visually exciting. "The mirror shots don't work" was another comment used by a few people and we feel justified in using those effects as it creates a psychedelic feel that matches the song.

The audience noticed backgrounds that we wished to change, showing that the improvements made in our second draft were necessary and suited the video. We feel it is important to gain feedback from our target audience in order to see what effect our video has on them and to gage whether or not our video is successful.

Wednesday, 20 November 2013

Music video - Second Draft

We have changed the shots that we planned to in order to create this draft and we are happy with the outcome. We managed to get the filming we needed done, and the weather stayed sunny and dry. We spent a few hours editing and ensuring the shots were in time with the music.


Friday, 15 November 2013

Re-shooting


Today we re-filmed several shots within our music video and found that we could film them all within the same location, just in different positions. We filmed at Rosa-Leigh's house, in her front, side and back garden, using carefully selected framing and mise en scene to ensure there was nothing in the shots that would compromise the quality of the video. The weather, even though cold, stayed dry and sunny, therefore we were able to shoot. Because of the cold however we had to increase the pace of filming and try to film in as few takes as possible, because Rosa-Leigh was cold due to having to wear summery outfits. 


We managed to film all of the shots that we decided to re-shoot and we believe we have captured them and they adhere to the quality and theme of our music video. 

We plan to edit at the beginning of next week, so if further improvements to either editing or production are needed, we have over a week to complete them. 

Wednesday, 13 November 2013

Filming Schedule (2)

As we feel it is important to plan when and where we are filming our video, we have created another Filming Schedule for the re-shoots we have to film. We have chosen locations that co-inside with the theme of our video, however we are aware that if they don't look good on camera, we can use various other locations to achieve the same effect. It is important we do not choose a location with 'suburban' mise en scene, such as the fence that was included in our first draft. 

We have looked at the weather forecast as we understand that because it is winter our opportunities to film may be limited and we have decided to film on Friday because the forecast is sunny from 9:00-2:00. We plan to use periods 2, 3 and 4 to film, however we have also planned for it running into lunch if it rains or is too cloudy to film. 

Friday 15th November: 

  • 2 x Shots in Rosa-Leigh's side garden 
  • 3 x Shots in exterior locations, possibly a different position in Rosa-Leigh's garden, replacing the attic shots 
  • Re-shoot the replacement shot to her lying down, as bikes feature in the background 
  • 2 x Shots in another location, possibly George's garden
We will ensure that several outfits are brought to the shoot, and when filming at Rosa-Leigh's house we can style her easily. 

Tuesday, 12 November 2013

How to improve our music video

 
 
This screenshot has been taken from the mark scheme and will help us to distinguish what we need to do in order to make our video a level 4.
We are currently at a high level 3/ low level 4 and we wish to push our grade up even futher to get the highest mark possible.
Based on Mr Ford's feedback we know what we have to change, and we can judge that feedback against the mark scheme to see which aspects need improving.
 
We think we have achieved holding a shot steady where approprite as we used a tripod for the shots we knew needed to be steady, and then panning for the more up-beat nature shots.
 
However, we need to improve framing a shot, including and excluding elements as appropriate. Several shots need improving because of things that appeared on the camera that we were not aware of when filming, such as a changing of set in the attic shots, and concrete blocks in the shots where a fence in used; this also reflected in the feedback we recieved.
 
This then links to selecting mise en scene, including colour, figure, lighting, objects and setting as the attic shots and shots that included a fence are not up to the high standard we wish to achieve. In order to achieve higher marks we will re-shoot this footage with more suitable location and setting within the scene. We plan to film the attic shots in an exterior location to match the rest of the video, and we will ensure there are no fences that occur within our framing of the scene. We plan to change a few outits also to accomodate for the cold weather, however the fabrics will still look summery to tie in with our genre and theme of video.
 
When creating our final version we will ensure that sounds with images and editing is appropriate for the task. We will ensure that the lip syncing is perfect and there is no delay or increased speed of singing to make our video look professional and to make it a level 4. 

Feedback for our First Draft



We have been given feedback from Mr Ford for our first draft music video, and we have recieved a top level 3/ low level 4. Based on this feedback we plan to change several shots.

  • We will film the three interior shots outside as we agreed that it didn't flow with the rest of the video. We plan to use similar locations as previously used, such as Ellie's garden, the pavillion and Holly's garden.
  • We will also change the shot where Ellie is laying down on the ground, as we all agree the angle is off and not as neat as the rest of the shots. Luckily, when filming on the day we agreed to film that same shot in a different way, so we have footage of Ellie standing up and singing in her garden.
  • We will reshoot the shots that use a fence in the background. In total this is three seperate shots, two where she is sat in front of it and one close up shot. We can also refilm these in the same locations as mentioned above as they worked before and look good in the video.
We plan to refilm these either this week or next, as this will then allow plenty of time for further reshoots and editing, as well as creating a second draft to recieve final feedback on.