Draft Evaluation Question 2 How Effective is the Combination of Your Main Product and Ancillary Texts?

I wanted to make the digipack and the magazine advert link with the music video. I did this by keeping the nature and natural effect throughout the digipack and the magazine advert, I wanted to keep the link in many other ways too such as the record company logo ‘Island records’ is linked/placed on digipack and the magazine advert so that the artist can be associated with the company who is known to sign large and successful artists or artists that have great talent and are about to become accomplished and well known in the music industry, and the artists name on the front cover so they are recognizable as well as Rosa-Leigh’s face on the covers.

I kept the nature themed look through the magazine advert and the digipack by adding an image of the location we framed one of our shots at to the back of the digipack to keep the theme and the style we wanted for our artist. I continued the image of the location onto the magazine advert allowing people to reckognise and make a link between the digipack, magazine advert and the music video.

The name of the song ‘Afternoon’ was another aspect that I wanted to keep the same thought all three products so people can recognize the song and the artist after they see the name; this is also the type of recognisation that I would like when they see Rosa-Leigh’s face on the front of the digipack and the magazine advert.

The artist style is also kept the same thought the different media, Magazine Advert, Digipack and Music Video, this is so that she is easily recognizable to the target market and also so that she suits the style of the genre.