Draft Evaluation Question 3 What have you learned from your audience feedback?

The feedback we got through this project was important to make sure we got every aspect of the music video, digipack and magazine advert right as we possible could. We also did lots of research to make sure we knew what audience we were making the music video for, this involved looking on the ‘UK Tribes’ website which splits up the social groups and we were able to identify which group our target audience belonged too so we could ask the right questions and acknowledge the answers from the right people and what they thought. After we had researched the social groups we made a survey on survey monkey that asked our target market group about what they would like to see in the music video such as if they like nature, bubbles, cars, summer clothes, sunsine/summer, locations etc. in order to find out what would be best for us to put in the music video to pleas them as our audience, we also wanted to find out what age group was involved with this type of genre which was teenagers and that gave us lots of freedom with the music video because we could do creative things as they have a wider imagination and are susceptible to different ideas. We also put our mood board on the survey too so they were able to visually see some of the clothing that we were suggesting to use.

From this survey and showing them the mood board we got lots of positive and informative feedback allowing us to continue with our video and we were able to start making a music video that pleased our target audience and suited the genre we wanted.

Once we had got a music video that we were happy with we asked our peer, friends and people within the target market what they liked and disliked about the video, we did this by making a short survey on this and we also asked questions like what they thought of Rosa-Leigh as an artist and if she suited the genre and could anything be changed or improved. We mostly got positive feedback from them with few changes and they all seemed to like different aspects of the video and were happy to say that not much needed changing and they liked the artist in the video and the song we had chosen for the genre. The only problems that we had were some people didn’t like some of the effects we used such as the kaleidoscope and the mirrored effect but a greater majority of people liked than disliked the effects so we decided to keep them in the video. We changes some of the aspects of the video that people didn’t like such as the amount of costume changes and one location which was the white room/attic that we shot in and instead they would prefer the whole video to be outdoors, summery and nature like. We also listened to feedback from our teacher Mr. Ford allowing us to improve the video more.

The feedback we got from Mr. Ford was different from our peers because he was looking at other parts in the video like the mes en scene and how it effected the look of our artist, one of the mes en scene comments was that he didn’t like the fences in some of the shots because they were too dark and drew your attention away from the artist and the brightness of the shot and he suggested to have nature in the background instead. We went away and re-filmed the shots thinking more about the mes en scene and other parts of the video that could be changed to make the video look more professional to the target audience, after we made the changes the music video had improved so much and we were happy with the final outcome of the video and our target audience was pleased with the changes too making us believe that we had accomplished a music video that suits the style and the genre.