DRAFT Evaluation Question Three

What have you learned from your audience feedback?

Throughout the project I have sought advice and opinions from peers and friends, to identify what I needed to improve or include within my work. Initially, we created a survey using an online survey tool to gather information on our target audience, as well as people who were older, or preferred a different genre. We asked them several questions relating to their age, music preference, what they enjoy within a music video, if they liked our mood board and which features they would want to see in our video. The information gained from this survey was incredibly valuable, as it allowed us to understand what was liked and disliked within a music video, from people in and around our age group. The majoring of people surveyed were 15-18 years old and the most popular genre of music was alternative. This helped us narrow down our target audience, to people of our age who listen to Alternative music. We then went onto research various ‘Tribes’ using UK tribes to define various groups who would watch our music video and enjoy the song. When asked what they liked in music videos, we gained ideas from their responses, such as ‘casual scenery shots’, ‘fun’ and ‘the artist singing in it’. The feedback we got concerning our mood board was positive, meaning we were on the right track to creating an enjoyable music video. Two responses showed that it was not to the audience members liking, because they weren’t interested in this style of music. We realised that we could not make our video appeal to everyone, so we chose to focus on the comments from our chosen target market, in order to get realistic responses and helpful feedback that could improve our video. We gave them several ideas we had in mind for our music video and asked them to rate them on a ‘love or hate’ ranged scale. They all received good feedback and it showed us we had the right ideas for our video, as what we suggested appealed to our target audience. Overall, the majority of people either loved or liked our ideas, indicating that our video was suitable and plausible.

Once we had created our music video we asked several of our friends and peers to give feedback on how well we had done, and what we needed to improve. We designed a simple questionnaire that focused on what they liked, didn’t like, what they thought about Rosa-Leigh, and what we could improve in the video. Again, we asked people who were in our age group as they were the focused market for the video; however we sought feedback from people who were slightly older also, to see if the video could reach a more mature level in the industry. We got a variety of feedback, as it was down to personal taste. Some people didn’t like the effects we had used, whereas other people loved them, and various other contrasts like that arose within the answers we were given. We understood that not everyone really enjoyed our video and didn’t like various elements, however we chose to improve only the things we needed to, based on the feedback Mr. Ford gave us. We felt that comments such as ‘include less outfit changes’ had been accounted for in our research and planning and kept with the theme of our video, therefore we chose to keep this element in our video, as we felt, even though a minority didn’t like them, the general consensus was that they worked well within the genre of our video.

The feedback from Mr Ford included improvements for our video that he felt was necessary to improve our grade for the finished product. Comments such as ‘the fence doesn’t work as a background’ were suggested, and made us think about the quality of our video, causing us to re-film various shots, as the backgrounds weren’t professional enough. Upon editing the re-filmed footage we found that it improved the quality of our video by changing the scenery in which we shot the video, and we both found we liked it better too. Mr Ford also supplied feedback for our digipak and magazine advert, helping us to improve our marks and the overall style of the texts. Verbally, he told me to change the volume button on both products, to which I responded with second drafts of my work, excluding the elements previously mentioned. When marking my second draft, he gave me further improvements that ensured I gained full marks for both products. After taking his advice and amending my digipak and advert, I was much happier with the overall design of both texts, as I feel they are professional and suitable for the genre and representation of my artist.

 

Two of my peers also gave feedback on the overall link between my advert and digipak, and the responses were positive and complimentary.