Alternative Video Analysis: Vampire Weekend - Cousins

Why did you choose the text you are analysing:

Because I really like the band I thought it would be good to review the Music video; which I think is really creative.

In what context did you encounter it:
I found the video on youtube after listening to their songs. 

What influence do you think this context might have had on your interpretation of the text:
I first heard the song without the video and I thought it was a great and fun song and then when I watched the video it made me think how creative it is and it made the song even better than without the video. 

What conventions of the genre do you recognise in the text:

• Bands in the video 
• Creative video
• Public in the background (Multiple People)
• Different shots
• Dancing 

To what extent does this text stretch the conventions of its genre: 

The shots are repeated through the video and they're all going in one direction down a track and they don't move or show you any more of the backdrop but what you can see and they don't change location. 

Where and why does the text depart from the conventions of the genre:
The band stays in one location for the whole music video but I think thats a good thing and makes the music video more interesting.

What sort of audience do you think the video is aimed at and how typical was this of the genre/style of music: 
I think the music video can be aimed at everyone because of how fun it looks and how energetic everything is, also everyone can understand what they're saying and it doesn't contain any explicit language either. 

What sort of person does it assume you are:
It assumes you are a fun and creative person who likes creative videos and is also very arty because of what they do with objects and how they shoot the music video.  

What assumptions seem to be made about your class, age, gender and ethnicity:
There are no real assumptions about your class, age, gender or ethnicity because they're all just having fun and the lyrics don't hint at anything to do with them either so the song is just meant to be happy and energetic. 

What interests does it assume you have:
It assumes you like creativity and art because of the drawings they use and also because of the the way the music video is shot.

What relevance does the text actually have for you:
The video is all about having fun and being creative which i like doing so I like to watch the video.

What knowledge does it take for granted:
It doesn't really take any knowledge for granted apart from maybe if you don't have a cousin then that could be a problem. 

To what extent do you resemble the 'ideal reader' that the video seeks to position you as: 
Because I'm creative, I like art and I also like to have fun. I am an 'ideal reader' for the text.

Are there any noticeable shifts in the musics style:
No the music stays consistent to it's genre throughout the video. 

What response does the video seem to exspect from you: 
A happy and energetic response that makes you feel happy and want to have fun.

How open to negotiation is your response: 
Well the song is a happy song so if you're feeling sad it could make you happy, but it could also annoy you so it's probably a closed response song if anything. 

Is there any penalty for not responding in the expected way:
Not really you will probably just not want to listen to the song after a while if you don't respond how they want you to. 

To what extent do you find yourself 'reading against the grain' of the text and the genre:
I don't find myself reading against it at all because I can relate to the song and I respond how they want me to respond to the music. 

How typical do you think this video is of a music video: 
I don't think this is a typical music video because of the continuous shot they use with the different shots within it and because they don't change the back drop or setting of the video either but I think all these things make the music video and are good things.