This style of clothing has been selected for it's light-hearted and fun connotations that link to summer and sun, something we plan to include in our video. The choices of dresses or shorts for Rosa-Leigh highlight her natural femininity and beauty, making her appeal to other teenage girls as a role model and someone to look up to, and to also appeal to the male population. Although we are not exactly adhering to the male gaze by dressing her provocatively and sexualising her, we are still making her look presentable and pretty, to appeal to a wider range of people. It's not showy, it's not over the top and it doesn't adhere to pop/mainstream outfits, making her more endearing and letting her personality shine through, not dressing her up in a wild outfit (such as Miley Cyrus or Lady GaGa) for attention.
Dresses have been used as they blow in the wind; creating an almost model style look that will be achievable in the exterior shots. Light jewellery such as a single chain necklace, dainty stud earrings and possibly some rings, will be worn, adding a subtle touch to the outfit and making it more classy and feminine. Because the video is less showy and performance, flat shoes will be worn making it more casual and fun; allowing Rosa-Leigh to dance around, creating quirky shots for the video that the target market enjoy. It also makes the video a lot more personal, as the connotation of heels and rising above other people in fame superiority makes the video more formal, whereas watching a video you can relate to, ties the audience to the artist, and may influence and attract them more.
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